Email Marketing – How often should I send emails to my list



In this article I am going to address one of the most common questions about email marketing. How often should I send emails to my list? This is indeed a very important question because if you get it wrong you will either have a lot of people unsubscribing or you will have a low conversion rate when it comes to promoting your products. When you get it right, email marketing is a very effective way to sell your products, programs and services. It allows you to build a strong relationship with your subscribers that will come to know and trust you as you drip feed them excellent materials through the mail devices.

Actual frequency you send out e-mail may not be as important as the consistency you do it. Let me give you a couple of examples to explain what I mean. First example: if you only send out one or two emails a week on the list, and then suddenly start sending out emails every day then you are likely to get a lot of unsubscribes. It will feel like you are suddenly really pestering them, even if emails contain great content, as they are just not used to getting emails often from you

Another example :. Sending out just one or two emails a week may be appropriate points for a specific niche, but if you’re not consistent about what days you have sent them out, and maybe even the times, then you are likely to find that you are lower open rates and lower sales. Again it’s all about expectations. You want to subscribe to for next content packed message. However, it is important to make them wait too long or else they may forget you! So I would not send more than one email per week.

Before I set mail program to get you started, I would like to say that the best way to determine the frequency of email is asking subscribers. Ask them directly. You could do it in the form of a survey and give them several options such as is the number of emails I sent you …? About right. Too few. Too many.

So here is a simple email campaign template to use, always remember to tweak and adjust it to meet your specific niche. I would recommend the autoresponder series your emails begin sending them out daily, or at least the days of the week, for the first 2-4 weeks, after which you could drop down to every other day. This is because the majority of subscribers will buy the first month and when they do you need to move them to the list given buyers.


Email Marketing – Benefits of and methods used by Optin Email Marketing


So what are the common methods used in email marketing, and the benefits that come with it? The first strategy called brand identity. Using brand identity is a fundamental concept of email marketing and will promote marketing. Brand identification is letting people know what you stand for, who you are; it creates an image in people’s minds. People pay for Nike is not necessarily because they are of higher quality, but because of the image that has been built up by advertisers. If your company offers people games for young children, but you will want to use email to give a light hearted touch, soft fonts and graphics targeting young mothers.

The materials you use, and even the tone of writing you send each email is to build the image of the brand in the mind of the people who read it. Be consistent, and try to reach your target audience with content that appeals to them. You want people to optin to be able to build good customer relations. This is by far one of the most effective ways to use email. They are used to positively build a reputation for service and attentiveness. You communication goes a long way to create a good relationship with your customers, using an autoresponder reply to them confirming that for them has been received and being processed.

So now what are some of the main benefits account of what is so great about email marketing? It works, email marketing works for all variety of reasons as follows. It allows for laser target audience for specific brands and products. The email marketing service is completely data driven. It will run direct sales to companies Bottom Line effortlessly. It will build relationships with your customers, along with the trust and loyalty. It still supports sales through many other types of channels.

modern email services and solutions will support the division, integration, and other types of tricks and special techniques to allow you to add all targeting outgoing messages. Using email for offers and promotions will actually help generate immediate kind of action as downloads, sales inquiries and registrations. These are some of the most important email marketing strategies, along with all the priceless benefits of using it for your business, and to build a brand.


Email Marketing – 10 least successful title Lines


recently, hundreds of millions of e-mails and thousands of B2B email marketing campaign to determine what the best and worst performing email marketing subject lines. In this short article we’ve summarized the 10 worst performing email campaigns subjects with brief comments on why the subject line is bad.

Ten Worst Performing Email Campaign Materials Lines (not in order)

Join us for a free Webinar April 2nd 2011!

– Webinar about what? Why? From whom? Are not most Webinars FREE?

Shop save!

– Oooh. Another promotional emails. I’ve only got 219 of these today. – What should I be shopping for? Early for what? Vista how much?

Register to win free iPod case !!

– I already have 4 iPods.

– “Free” and “iPod” caused some of the email filter. Email content for this email did not help either.

Security Spending

– Huh? I have no idea what this is about and I do not want to click to learn more.

– Better yet – I’m going to add this company to the list of blocked domains – that teaches them

Post-Trade Show Webinar :! Expert insight into key trends and observations from trade Show Floor

– This subject line was longer than some email body. – Response rate performance drops off generally beyond the 55 characters in the title

(Company) Announce Partnership to work with (other companies) .

– Who cares? I do not know the company A or company B and what their cooperation do for me anyway?

-. Make sure the materials your email address and internal paragraph emphasizing the benefits for your recipient

European Lakefront Elegance

– It’s not a lake within 1,000 miles. What’s this gotta do with me

Product Launch: New “Widget” available (no mention of the company name)

– This leaves the recipient forecast .. Who are you? Company name is not included.

– In most cases, the body of an email like this by issuing the company’s press verbatim (see below)

Full Press Release Titles such as “(Company) announces new gadgets”

– I’m too busy to be curious and click to discover what the “system” and why I should think.

– Even if I opened the mail, why would I want to read the press release? Tell me about improve your equipment

Real Estate, Feb 2011

– This was the real subject line for a series of campaigns. Unfortunately, it is too short and descriptive to get the attention of most recipients

TIP :. Our analysis of the worst performing subject lines also unveiled the words most likely to cause the recipient to report email as SPAM (note – this is not the same as saying “phrases spam is likely to close)

-> Verify, raffle, pray, prizes, 10% (or% content), coupon, discount, savings, offer.

What else can we learn from this? Summary of recommendations

above ‘minimal success’ subject lines are great potential learning experience. We may not be the most world’s experts on the search system, but there are some things that we observed from these typical poor subject lines including more of our analysis. For example:

Abstract, matter-of-fact subject lines got better open rates than “sales pitches”. In fact, in other tests, we have found the ideal email campaign content length is 40 to 50 characters.

That said, the subject line is too short (such as # 10 on the list), is not likely to score well -. primarily because within such a short subject, it is difficult for the reader to decide whether an email is appropriate for them

Email individuals (and organizations) that are vague and non-specific, usually under -perform.

Email marketing campaigns that offer “value” or resort vs ask for the order form better response, at least compared to public statistics (ie, you are giving vs. asking to take).

It is important to note that these are the headlines related to the best / worst performing campaigns, and we are the only judge based on open rates. Many email clients with sentence 3 preview pane -. So open rate for each campaign material above is heavily influenced by the quality of email promotion text

That said, if the subject stinks email probably do too.


10 Email Marketing Best Practices


Primary! Social! Promotions! Ya … there is a section of Gmail accounts. It has been incorporated long day, and most live accepted format is heartily accepted worldwide. Why it has been divided so? It has been working to increase the functionality and appearance of Gmail accounts and you definitely feel the difference when all mail was united and when everyone is scattered in chunks. Mail is the most professional and technical approach to transfer attachments and make the line varied offer. Actually, the mail you send to your client should be engraved with the correct form and the language you will use.

Gone were the days when email ids were analyzed only mail attachments. There is cut throat era where email marketing is in vogue. Email marketing is a type of digital marketing tool that can handle e-mail in order to deliver commercial messages. Now, email marketing is becoming more pronounced as the days go by. Many organizations create marketing materials and then distributed it to customers through email marketing campaign. The problem is that the results can be hit or miss.

Now is the time for the question. How do you increase your chances of getting click-through? Exercise your email marketing strategy, you must expand your business. Just like any other marketing strategy, the email marketing campaign lies in the attention to detail, careful planning, solid content and follow. Knowing how to reach your customers is just a piece of the puzzle. In a nutshell, the key to a successful marketing campaign is likely to choose email marketing way

Email Marketing Best Practices :.

Let us discuss some tips for developing a strategic email road map that helps you to be ready to hit the ground running in 2015.

1. Go Mobile; It’s the future

Responsive design can lead to a 130% increase in email click. Yes, you read right. Just read again! With the leading edge of the world, this has been clearly stated that regardless of the marketing channels, power small screen can not be overlooked. Every aspect of the design website to the newsletter, email templates and pages, everything has to be responsive. In addition, improving social buttons email will increase your success.

2. Invest in Analytics

Data and analytics ensure that you will go on a fair approach and channels to better results. Therefore, step up the pace of vigilance about what you are doing, what is the general behavior of the market, visitors generally behave towards the brand and then perform the steps. If you have to spend a dollar on the industry, it is possible to secure your $ 1 million to go to ruin.

3. Get in front of readers

Create a blog and email content are all needed to reach the top of the search engines, converting them into users and enter competitors. The world is not tied up to just have content, then you have to present it to utilize appropriate tools and techniques.

4. lead the conversation on social media

Follow your customers. Go where they go. It is not sufficient to participate in social networks, you will engage with customers. Choose network customers want to use. Social media channel is a huge and important mode to get your brand adoption. With Google presentation and genuine participation can drive visitors to your website and convert them to email subscribers.

5. Focus on the quality of the writing of the footage

Visually compelling letter could be proved stunning, but they are ineffective at the same instant. Some email subscribers say they want an email with lots of pictures while some focus on more content oriented emails. So, monitor your click through rate to search any style email audience wants.

6. Make it easy to sign up for your e-mail:

This is a busy bees ambiance and the individual opt-out website that will take time to register or another option to acquire the site. Make facile for users to register and increase your conversion rate. Employing floating up bar, slide, sidebar widget after widget by using different categories of choices to grab the most subscribers.

7. Enhanced email automation and drip marketing

Drip marketing is fruitful campaign in the world of email marketing. It enables organizations to be aware in the minds of customers even at a certain moment, it is not available on the market. Apply this significant drip marketing in several ways, such as if your emails are mainly focus on selling, then you can utilize automated drip marketing to build more trust and credibility.

8. Double opt-in

This pioneering approach enables the reader to take the email program for the brand by sending a blank e-mail to the address. When someone stops then it calls to vote in the confirmation e-mail that asks the person to activate their subscription by clicking the link in the email. A US author has declared that this process is slighter easier than signing up for an e-mail with SMS.

9. Perform email-optimization method

The email elements such as copy, design, call to action, subject lines, headers, pages, frequency and time sent demand continual improvement. Auditing is a very important aspect of email marketing. Specify email optimization tests for each campaign to determine what will best work out for your target audience. Run this by regular span to achieve more effective email marketing program.

10 Test all isolated

You are sitting with a variety of new hired all the time. However, at risk for each test to ensure whether the component will work out for your email marketing. Just because something works for someone who does not seem that it will work for you and your business.


ABCs of Email Marketing


Although people have switched to social networking sites from traditional e-mail, the core email marketing enduring the inevitable online marketing tool. A huge amount of people have the view that the use of e-mail is declining, but the statistics emphasize that it is still in development. Therefore, if you are looking forward to promoting your business through email, there is a checklist that you must follow!

Send welcome message

The importance of the first impression is always considered the decisive factor. Welcome message is the first thing that subscribers receive after they subscribe to your brand. You should send a welcome e-mail stating that the recipient is valuable to your business. You can also give a certificate or exciting offers on products as a gift to generate loyalty in them.

get permission recipient

With the introduction of CAN forecasts Act, companies are not allowed to send marketing emails to any recipients without your permission. Therefore, you must ask your target audience to let you send marketing emails so you can keep them updated with the latest deals and offers. When subscribers to allow you to perform email promotion strategies, you should make sure that your marketing emails comply, and not break the terms CAN-SPAM law.

Make your email relatable to Brand

email your should render a similar look and feel to viewers get when they fall into your website. Materials as well as the look of your emails will be just as text and templates on your site. This implies the presence of the brand logo in the header of emails and templates that fit your site. Target get more accustomed to the brand when they notice a focus on brand.

Develop relevant content

To succeed in developing engaging content, you must know that the audience get a lot of mail promotions regularly, and therefore, you need a little time to convince them. That said, the message contents must be relevant and well presented. You should tell them about the availability of products and exclusive offer in store. The content will be divided into short paragraphs with the essentials.

The value of the material can be improved by personalized email marketing system. If your website runs preferences of individual customers, you can create personalized emails and offer special deals in the products they want. Personal recommendations are an important part of email promotion as it increases the click-through rate of 25% and a conversion rate of 15%.

Be consistent

As consistency is the key to success in modern marketing, you will be in compliance with email promotion strategies. It will be the right plan to send email so that recipients do not forget your brand. So you should keep publishing calendar and must remember to make an appointment for editorial projects before sending email.

Optimized Mail for mobile

As the usefulness of smartphones in checking the mail has increased in recent years, you should optimize your e-mail for small virtual gadgets like tablets and smartphones . About 40% of users of e-mail on their phones delete emails that are not compatible with mobile. Therefore, you must make sure that your emails are responsive images and content that can be viewed by recipients on smartphones.

Send phishing email can reduce the effectiveness of email promotion for your brand. Most importantly, you will only send an email when you really have something to say. Therefore, if you want to improve your conversions and click-through rates by sending email marketing, you will email really do not miss the main methods of email marketing.


Email Marketing Strategies – 4 Tips


Over the years email marketing has evolved based on the wants, needs and actions audience. Companies were abusing their client base and spamming them with too much e-mail, and even today is a huge amount of spam.

Consequently, various spam filters and controls have been adopted to filter out obvious spam emails, but at the same time to put some good e-mail in the trash box. So it is important to check the trash and waste box once in a while to ensure no good letter arrived there before deleting all spam emails.

Now there has been a resurgence of email marketing and as long as you do not overdo it then customers will take your emails. Email can be a great form of communication, and even the legal system takes emails legal documents these days. My own company to tour all our business can now be done through the mail … including ticketing. It is much easier to communicate through email than having to go in travel each time you want to communicate on their journeys.

Check out these 4 tips for email marketing that will help your business become more successful with email marketing.

Keep your quote them short and simple.

people do not want to read long e-mail, just as they do not want to read long articles. Select a topic and then write on the subject as quickly and concisely as possible. This will get your point across quickly and keep the attention of potential customers and make them more likely to open your emails future.

not too much Email Boxes of

There are many companies that feel the best way to get their message across is to flow database with email after email. Do not do it. This fills up their boxes and encourage them to treat e-mail as spam, so that future emails from you do not reach them. Or they will just delete your email without opening them.

Send to a customer base sparingly. If you contact your list less with valuable information they will look forward to your emails and open them every time.

give valuable content or information

audience received an email needs to have a reason to open and read them. They need to get something out of your email if there is information that they need, something they can learn or sale or offer.

Remember AIDA formula

1. Attention – this was a subject line, and needs to be tough to make them want to open email

2. Interest -. what is it in the letter that interested then offer them value and will get them to want to read it

3. Desire – what is it in the letter that will create a desire for them to take action and, most importantly

4. Action – what is your call to action, and you’ve made it easy for them to take the next step

Think about the emails you sent out, put yourself in the shoes of the reader. and think about what email is to offer them. Would you open it? Would you read it all? Would you call to take action? Do not send e-mail if you can not answer these questions.

Vita demographics

Know your audience. If you have a business then you will have a good idea of ​​the audience you are targeting. If you are just starting out determine who your customers will be an important part of your business plan. Whether you need to know and understand who you are marketing to.

Once you have decided the audience you need to contact them at their level. The more you understand the person you are writing to make it easier to connect with them. To connect with people and build relationships whether in person or online is the key to building your business. They need to feel that they want and can trust you before they will want to do business with you. This is so important for the future of the company as we all like to do business with people that we have built a relationship with

think ultimately around the mail policy -. What you want to say, how you’re going to say it, you are giving them anything of value, you are targeting the right market, and what is going to get the audience to read your emails and take action. If you do this they will read email, listen to what you say and bring you sales.


Email Marketing: What’s in it for you


Are you new business owner? First off, congratulations! It takes an intelligent mind and a strong desire to be able to set up a business. So as early as now, you had already achievement! But then, you know to stay in the industry is demanding. How do you make sure that your business will do well? One of the most important things you should do is to market products and services. As a pioneer in the modern world, you should take advantage of technology. Ever heard of internet marketing? Most internet users; Therefore, such a trend is indeed effective. In this article we will focus on email marketing. How does it help you to promote your business?

Internet Marketing

Let’s first do a brief review of what marketing is. Also called online marketing, it includes advertising and marketing efforts to use the web to drive sales; since the creation of websites to make presentations on Facebook. It has three types ie web marketing, social media marketing and email marketing.

Email Marketing

This type of internet marketing includes promotion and advertising goes through email messages to potential customers. No, you do not have to manually send an email to each prospect. Are you familiar with bulk email marketing? This practice helps entrepreneurs expand their business and reach a large number of potential customers. Use of bulk email software makes the task easier for you.

Features Marketing through Email message

  • It helps you build a relationship with your target clients.

regularly send promotions via email is good for business. As you know, communication is very important in any relationship you want, it can be personal or professional. Prospective customers will surely remember you and your products and services if you communicate constantly with them, therefore a big opportunity to gain their trust and loyalty.

  • It helps you to distribute important information.

Of course! It is what every campaign is all about. But the information spread is much easier so opting for traditional campaigns. It helps you save time and effort, dear.

  • It may be more attractive.

contribute through email, you can create a personalized message. You can increase your creative skills and establish your corporate identity in a fun way! As you know, you can not do this if you use a printed mail and other campaign. You can try, but you will not be free like when you promote your business through sending an email.

  • It is cost-effective.

This marketing practice, you do not have to hire a lot of employees or pay for various services such as printing, postal mail, etc. So, yes, it helps you save money.

  • It’s really good for the environment.

Promotion through email is paperless practice; Therefore, it is beneficial for the environment. It reduces the number of trees that are cut for printing.

So there! Do you believe everything discussed above? You should! And you must keep the information in mind. Indeed, you can reap a lot of benefits from email marketing. Start by simply reach target customers in a cost-effective manner, and your business will definitely end up exploding! Yes it is true! But of course, that such a practice does not work alone. You should also work hard and equip yourself with determination, dedication and strong will to succeed.


Email Marketing


Everyday, thousands of people discover the Internet and decide to start an online business. When you have a product or service to sell, the Internet can be an incredible platform to offer what you have.

There is a way to promote the product not only locally, but also to the whole world. Many people understand this and have dreams of becoming a millionaire overnight.

When you have something to sell, and I advise a lot of people in a short time, most people will choose to send out emails.

Email marketing is perhaps the most popular form of marketing. You can reach millions of people with the click of a mouse.

It is not as easy as it seems. There are laws in place to prevent spam, so that makes it necessary to use a reputable email Company. You can find one by doing a simple Internet search.

When you begin your search, you will find millions of links to companies that offer email lists in the region target your product or service. You will also find links to companies that sell software to gather email addresses on their own.

While buying email extractors, email confirmation, and software for sending bulk emails is not illegal, using the information you collect is. There are certain songs that send spam emails you collect using this software break every one of them.

You want your company to be reputable, and in connection with quality products, not associated with the spammer. Being labeled a spammer can kill your business even before it starts.

When you use email marketing companies, email sent by your company are sent to people who have given their permission to receive such emails.

Email marketing can be a very profitable way to advertise your business. You are able to create and adopt any message you want to send. Email marketing companies have the knowledge and experience to create a highly profitable email campaign for you.

It is important, however, that you research email marketing company very well before signing a contract with them.


Email Marketing – Do’s and Don’ts


Email marketing is one of the ways to get traffic to your website. Here are important make (s) and do not (s) of Email Marketing in my perspective.

first come, Dos

1. Develop a theme for your email marketing

Be clear about the purpose emailer phone. Probably, in order to expand the business, but in some cases people want to trade through various fields. For example, if a car dealer, he might want more business through a specific model. So, to be clear in your needs.

2. Next, design and content

Set up a standard for emailer design as header with the company logo and set up with the address. Use attractive design that fits with the theme of the email, simple & catchy words but it should not be too wordy. Use a title that will highlight keywords. Short and Sweet could do more!

3. Offer / Offer

What Offers / Offer which would be useful for the seller and buyer thereby creating “win-win” situation

4. Unique in every respect

Your email address should be unique in every regard – Have your own style of design, content, attract customers your way that would improve the turning point for the business

5. Connect Emailer to your website

connect the appropriate section of your website that has more information to relevant content through several slogans buttons such as “Contact us for further information” / “Click here to find out more.” Also remember to bring / inquiry form on the page that is linked from your emailer.

6. Use the correct Email Subject

Use Email Etiquette while making subject lines for your emailer. Email Subject is one of the key aspects of email marketing the first draws attention to the recipient

7. Do not have the option to unsubscribe and subscribe

Have unsubscribe option if the customer is no longer want to receive your emails. In the mean-time, for those interested, outline clearly how to reach you.

8. Identified Email List

Confirm whether you have certified email list and update the database email often. 7 and 8 points can help to prevent the level of spam.

9. Test Emailer

test emailer even before you blast to your customers. Separate each part emailer and verify everything works fine.

10. Track campaign

After all goes well, do monitor email campaign the results as each one went well and identify policy why it went well. This would be a boost for future efforts.

Now, Don’ts

1. Do not spam the recipient’s inbox

Set interval between one emailer and another in accordance with compliance. Do not spam the recipient’s inbox

2. Do not hesitate to make a study of simple things

not misspell a word; responsible grammar flow; have no more than 2 links emailer phone. The concentration of even simple things might you get more!

3. Do not force the unsubscribe list

Once you understand that some of the customers are not interested, do not force them not by sending e-mail again and again. Respect your customers!

The above (s) and do not (s) with your approach can set the way to get traffic.

Ideas and suggestions are always welcome !!!




Email Marketing


Via e-mail to reduce the sale is not a new idea. You’d realize that if you’ve ever looked at the items in the “spam” filter your server is. From the beginning, however, many people realized the sales potential of email marketing online. There are many different ways you can get the attention of potential buyers, it may be difficult for you to get mail for spam and bulk folders inbox people.

first goal is to entice someone to open your email. This needs to happen before mail can always lead to sales. Most people are very wary, with the right issues, things they get in the mail. They can often be annoyed by unsolicited bids, whether it occurs in the form of e-mail, regular mail or telemarketers. If you want to become more than the message in the spam folder, you had better to use email marketing wisely.

key to get through to people is to use this skepticism on their part to get their attention. Some will never open a sales email. But to reach those who want to open them, you will also be sending an email to a lot of people in general. Your best bet is to try to avoid sending emails to recipients who will just mark them as spam.

If you are a member of eBay or, you are probably aware that the bodies are given the option to receive offers via email. Generally, this means that they are receptive to online sales, and would be willing to buy a product or service that interests them online. If you are advertising your business over, say,, this may well get through to people that would target email as spam. They will not likely “spam” kill email from Amazon, where they deal probably with them.

It is a sad thing to have big companies like Amazon do email advertising for you. This is where it takes a little more ingenuity on your part. Subscribe to Amazon or other companies that are known, and which send offers to stakeholders via email. Look over the content of these publications, including all of the keywords you take are used regularly.

Even if the service or product is not related to most of the information publications’ you read, you can build a website containing keywords, with links to the real site. In this, you are taking advantage of the advertising servers like Google have in the email server. Your website could be featured along with the text of what might be considered “legitimate” ads, then be the ones that Google paid to run.

You do not even need to take the time to wait for the emails to be sent by these companies to use this idea. Send an email not as a sales ad, but the article could be of interest to the recipient. This can cause your website to pop up in the ad sidebar. There is great potential for email marketing, and it’s just one way you can benefit.